For betting giant Bwin, we created a bet no other betting brand had: ‘Who stole the Cup?’ The campaign attracted more new customers than any other previous Bwin campaign. It all launched with a heist movie extravaganza featuring the world’s most iconic footballers who then became top tipsters in social channels throughout the tournament. Watch the film and case study.
‘Dear CEO, we’d like you to star in the new campaign, naked’. She said, yes. As did 28 other Absolut employees. And our idea to create a fake employee-induction film to highlight Absolut Vodka’s CO2-neutral distillation process was born. Two weeks after going live Absolut’s sustainability message had reached 8 million views. See the work here
On British Election Day we persuaded E4 to close down their regular broadcast for the first time ever. All designed to push young people to vote. Instead of their favourite shows viewers saw our character Darren on-screen for 12 hours with no ad breaks. The bold move sparked huge social buzz, became one of E4’s most viewed broadcasts and coincided with a 6% rise in youth voter turnout. Which we, of course, took some credit for.
Mind-Tickling Confusions. We created a new platform for price comparison website Confused.com, literally baffling the nation with a series of films exploring absurd confusions directed by Vedran Rupic, alongside viral videos starring TikTok sensation Adrian Bliss, plus a new social-ready brand world.
To celebrate Samsung’s Olympic sponsorship, we launched the new S20 flagship phone globally and defined a whole new visual identity in partnership with Turner Duckworth. The film celebrated the movement of 10 Olympians then merged them into one "total athlete”, an Olympic personification of the multi-talented S20. Produced by animation powerhouse Buck it premiered during Tokyo's Olympic ceremony.
£14,000,000 more donations than Channel 4’s previous ‘Stand Up to Cancer’ telethon. Our short-form film, directed by Smith & Foulkes, drove a 30% increase in viewers on the night and amassed 14 million YouTube views. Resulting in a huge increase in donations. The characters were so loved that fans even baked cakes in their likeness, only to then smash them.
Absolut's limited-edition 'Drop of Love' became a standout story for the industry. It was made by extracting ink from hate signs collected across three continents and repurposing it to print messages of love on the bottle. Watch the launch film directed by Future Deluxe and the making of.
For the 2012 Paralympics, I led the off-air campaign for Channel 4's acclaimed 'Meet the Superhumans.' The posters redefined perceptions of Paralympians, portraying them as fierce, world-class athletes rather than simply a feel-good inclusivity story. Shot by the Wade Brothers, we captured the pivotal moment before they took the stage, transforming pity into awe and challenging people to rethink their views on disability and athleticism.
To promote Channel 4’s ‘Hunted’ we immersed audiences in the paranoia of being chased. With over fifty meticulously tailored executions and a massive media effort the average Londoner encountered the campaign thirty three times. With no two experiences feeling the same. The show became a British favourite and is now heading into its 7th season. Watch the promo directed by Alex Boutell.
‘London’ by British artist Alexina was my debut as a director, produced by Nenna Nwakodo through Black Sheep Studios. The song is a hate letter to a city steeped in the memories of a broken relationship. When the entire city reminds you of your ex there’s only one thing left to do, burn it all down.
To launch the new Augmented Reality Fun Mode in the Samsung Galaxy A, we partnered with K-Pop artist BIBI and commissioned a cutting-edge digital fashion collection from AR pioneers Ines Alpha, Maison Taskin, SGI Creator, Aliina Kauranne, Linxi Zhu. The collection featured in BIBI's music video ‘The Weekend’, reaching 2 million views.
To celebrate the tenth anniversary of horror TV channel 13th Street we didn’t do an ad campaign, we launched a new restaurant. Led by Darío Barrio, one of Spain’s top chefs, we created a striking ten-dish menu. Priced at €50, it became a must-visit hotspot in Madrid’s nightlife, fully booked for its entire two-month run. The dishes were captured by Francesc Guillamet, El Bulli’s official photographer.
