Pablo is the Executive Creative Director of Accenture Song London, where he solves business challenges at scale through breakthrough creativity. He believes that deep human connection, combined with high craft, is essential to making creativity a true driver of growth for brands and organizations.
He began his career at Shackleton Madrid, contributing to the agency’s three consecutive wins as Cannes Direct Agency of the Year. During his ten years in Spain, he became the most awarded art director in the Spanish Creative Club ranking, earned a Grand Prix in San Sebastian, and represented Spain in the Cannes Young Creatives competition in 2007. Recognised as a “Leader of the Future” by Capital Magazine, one of his greatest honours is winning Spain’s first-ever Yellow Pencil at the British D&AD in 2007.
In 2012, Pablo moved to the UK to join 4Creative, where he helped elevate the agency into one of the world’s most celebrated creative studios. In 2016, he joined BBH as Creative Director and Head of Art, helping the agency reach a top-3 ranking in Luerzer's Archive. Across his career, Pablo has won a total of seventeen Cannes Lions.
A passionate mentor to young creatives, he has taught at Miami Ad School Madrid, The Atomic Garden, and London’s SCA School, sharing his philosophy of creative excellence and passion for the industry.
He has served as a jury member for major award shows and shared his insights at creative summits, using these platforms to champion the potential of creativity to inspire, connect, and drive progress.
